Changes help us progress to bigger, better things in life. So when you hear about old, outdated SEO strategies, it should not come as a surprise that we have advanced and no longer use them. Sadly, some people haven’t received that memo and continue using old, outdated practices which may very well put their business at a tremendous disadvantage.
A few of the most outdated but still overused SEO strategies in 2020 and beyond include:
· Phony Stock Photos: Your website visitors want to see the real thing, not a stock image, although they’re used by so many companies nonetheless.
· Keyword Stuffing: This has always been a black hat strategy frowned upon by experts but like other strategies listed here, is still being used. Hopefully you are not among those using this strategy because it’s more harmful than beneficial for long term success.
· Print Advertising: Print advertising really does not provide the ROI that it did at one time considering that most of the world uses the internet to access the services, businesses, and products they need.
While this list does not include all outdated strategies, these are the most common that people use today but should not.
Today, SEO looks much different and so do the strategies that get you to the top. Popular SEO services that help your brand reach the top include social media marketing, local SEO, curated content, and link-building, although other strategies also contribute to your success.
Every business needs SEO implemented into their website and online activities. SEO weeds the bad businesses away from the good and can help set you apart from the competition by getting you noticed by the right people. Always trust a professional to help with SEO strategies that help you reach success.